CAC / LTV Calculator
CAC = Customer Acquisition Cost. LTV = Lifetime Value. Enter marketing spend and new customers for CAC. Enter revenue and retention for LTV.
Try it with this example
Spend €5000, 100 new customers. CAC = €50. Revenue €200/customer, 70% margin. LTV:CAC ≈ 2.8:1.
What is this tool?
What is my CAC and LTV? CAC = marketing spend ÷ new customers. LTV = revenue per customer × gross margin. See LTV:CAC ratio (aim for 3:1). For SaaS and digital businesses. All client-side.